“I can’t over-emphasize how important an exquisite perfume is, to be wrapped and cradled in an enchanting scent upon your skin is a magic all on its own! The notes in that precious liquid will remind you that you love yourself and will tell other people that they ought to love you because you know that you’re worth it. The love affair created by a good perfume between you and other people, you and nature, you and yourself, you and your memories and anticipations and hopes and dreams; it is all too beautiful a thing!”
― C. JoyBell C. ―
Memory and smell are intertwined; it’s through memory that we learn to remember smells. Some of these learnings start even before we are born! So when it comes to fragrance, just one whiff makes it clear why choosing a natural one is a no-brainer: Wouldn’t you rather people think of you when they smell a blooming flower than associate you with a chemical cocktail?
If you look at the labels on your lotion’s, perfume, body wash, and shampoo, etc. does it say fragrance on the label? Have you ever wondered what that means? What ingredients are in this mysterious fragrance? We now know that there are many reasons companies don’t want to list exactly what is in their “fragrance.”
According to the EWG (Environmental Working Group), the average fragrant contains approximately 14 “secret” chemicals unlisted on labels, many of which are linked to hormone disruption and allergic reactions, as well as about 80 percent of them not being tested for human safety in personal care products.
You may be wondering how this could even be allowed in the first place. Fragrance acts as a loophole on the FDA’s (US Food and Drug Administration) regulation of personal care products. They are considered a trade secret under the Fair Package and Labeling act of 1966, allowing companies to not list ingredients so their formula cannot be replicated easily. Unfortunately, this gives brands an opportunity to add in cost-effective, but toxic, chemicals to their products to make a scent that is “better” than natural. But chemically unrecognizable to a naturally occurring scent. They use these chemicals to make sure the spray disperses well and so it lingers for longer, giving the desired effect of perfume and body spray. But at what cost?
Finding a signature scent can feel like a lifelong endeavour, but it’s a worthy one. As character-defining and memory-invoking as scents are, fragrance is a category many people don’t consider when switching to naturals. But they should. Chemicals like phthalates added to conventional fragrances are the culprit in many a headache, and they can exacerbate respiratory conditions like asthma, too. Phthalates are known endocrine and respiratory disrupters and are often added to perfumes as a stabilizing agent.
So, my friends, it is time for change! It is time to enter the Green beauty world and to start investing in natural products that are better for us and the environment – and this includes perfumes! Buying and wearing fragrances that are less toxic and smell just as good (if not better) than their conventional counterparts.
All of our fragrances are from small batches handcrafted in Australia with pure tested grade essential oils, plant extracts, distilled flower essences. They are also cruelty-free, non-toxic, and compostable packaging. What is not to love?